Merging Story with Commerce


  • Apparel


  • E-commerce Strategy
  • UX Design
  • Visual Design
  • Front-End Development

The Challenge

Champion approached Elevate to create a site experience for their Real Champions social campaign, which shares the stories of four real people who have overcome personal challenges through sport.

Social selling is successful because of its authenticity, so our strategy was to focus on real people (the Real Champions) and let them share their own stories in their own words and to keep their stories front and center.

ROI Within within 3 months of launch

Our Solution

What we created wasn’t just a “soft sell,” it was a story-driven shopping experience. Vignettes for each athlete featured vivid action photography and narrative videos. The Champion products were introduced as supporting features of the Real Champion’s athletic pursuits and personal style.

In addition to the site experience, Elevate designed an email series to further promote the campaign.

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