Consumer Trust


  • Intimate Apparel


  • Content Strategy
  • Copywriting
  • UX Design
  • Visual Design
  • Front-end Development

The Challenge

Guiding new and expectant mothers through finding the right nursing bra. The Playtex team enlisted Elevate to help establish a supportive and trustworthy relationship with their consumers.

average time spent on page

more time spent on page compared to the rest of the OneHanesPlace site

Our Solution

We began the project by analyzing product information, subject matter research, and consumer research, the latter of which revealed a key insight: As consumers, expecting parents place emphasized value on trustworthiness and knowledge. In a potentially overwhelming new purchase environment, consumers were looking for the brand that best supported them. This insight guided our content strategy, content development, and design decisions.

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