For the Love of Texture


  • Haircare


  • Visual Design
  • UX Design
  • Email Campaigns

The Challenge

Mizani, a L’Oréal brand focused on haircare products for the discerning Black consumer and salon professional, approached Elevate to refresh their digital footprint.

Our Solution

Inspired by a new, fresh brand language, we set out to design their core website to inform and inspire consumers of the line’s benefits while driving purchase. Dramatically shot product collections helped invigorate browsing, while crisp, modern typography complimented the entirely redesigned product packaging.

We also provided a “texture quiz” to help educate and guide consumers to products recommended for their hair type. Tight integration with Mizani’s Instagram feed brings additional inspiration to an already beautiful site.

Though the site was not e-commerce enabled, we ensured shoppers had easy access to multiple e-tailers for a seamless purchase flow.

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