Small Changes, Big Results,
Bigger Revenue
INDUSTRY
- Haircare
SERVICES
- UX Audit
- Performance Audit
- Visual Design
- A/B Testing
The Challenge
With sales flatlining, Macadamia Professional Haircare was looking for a way to quickly jumpstart revenue from its e-commerce website.
increase in purchase conversion rate in under 2 months
increase in revenue in under 2 months
A/B TESTING RESULTS
Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.
Our Solution
Elevate conducted a comprehensive site-wide user-experience and performance audit to help identify immediate opportunities for increased conversions. We identified a number of pain points in the purchase flow which were preventing customers from adding products to their carts and finishing their purchases.
We recommended seemingly small changes which when A/B tested resulted in significant lift in conversions. Additional optimizations to the site’s load time further increased ROI.
A/B TESTING RESULTS
A design update to the list page product tiles increase “Add to Cart” clicks by 15%.
A/B TESTING RESULTS
A design update to the cart page increased click-through rate to checkout by 16%.