Barefoot Luxury,
Digital Style


  • Furniture


  • Customer/Audience Research
  • Content Strategy
  • Digital Strategy
  • User Experience
  • Visual Design
  • Website Development

The Challenge

High-end custom outdoor furniture manufacturer, Lane Venture, had a unique set of challenges since they don’t sell product online. The flagship site needed to be a source of inspiration, educating consumers and interior designers of their customizable products and driving them to a dealer to place their order.

This “clicks to bricks” approach was made more difficult by an outdated platform that limited e-marketing opportunities.

increase in organic site traffic

increase in dealer inquiries

Our Solution

Elevate tapped into the brand’s century-old heritage for a visually-rich interactive presentation of product collections while giving visitors the ability to create customized information “tear-sheets” to help facilitate in-store orders.

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