- User Research
- UX Design
- Visual Design
Hanes set out to re-energize their classic legwear brands to reach a younger consumer. After gathering insights through shopper surveys and research, Elevate found this consumer craving individuality and shopping for legwear with an event or outfit in mind.
increase year-over-year in legwear sales
Our content-focused experience inspired users with a variety of looks appropriate for a specific season or special occasion.
The modular, yet custom layouts allowed the content to be quickly updated with new seasonal colors and textures. A mobile-first approach would ensure the most impact for this digitally-focused consumer as they frequently research products while shopping in a traditional retail setting.
SENIOR ANALYST DIGITAL MARKETING AT HANESBRANDS INC.