Building Consumer
Confidence, Beautifully

INDUSTRY

  • Apparel

SERVICES

  • User Research
  • Branding
  • UX Design
  • Visual Design

The Challenge

Hanes set out to re-energize their classic legwear brands to reach a younger consumer. After gathering insights through shopper surveys and research, Elevate found this consumer craving individuality and shopping for legwear with an event or outfit in mind.

increase year-over-year in legwear sales

Our Solution

Our content-focused experience inspired users with a variety of looks appropriate for a specific season or special occasion.

The modular, yet custom layouts allowed the content to be quickly updated with new seasonal colors and textures. A mobile-first approach would ensure the most impact for this digitally-focused consumer as they frequently research products while shopping in a traditional retail setting.

“Working with Elevate was a study in how a great agency should operate. Elevate is always strategic in their approach, artistic in their execution, and on time with their deliverables. With Elevate, you always know you’re working with a true partner.”
DAVID WAINER
SENIOR ANALYST DIGITAL MARKETING AT HANESBRANDS INC.

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