Building a Brand.
Building a Business.


  • Apparel


  • Market Research
  • Mobile Strategy
  • Technical Strategy
  • Information Architecture
  • Content Strategy
  • UX Design
  • UI Design
  • Visual Design
  • Copywriting
  • User Testing
  • Front-end Development
  • E-commerce Platform Integration
  • Accessibility Assessment
  • QA/UAT Testing
  • Email Strategy

The Challenge

Our multi-disciplined project team worked with the Hanes business, marketing, and technology teams plus all external partners from day one — a true integrated team at the enterprise level.

Our Solution

We represented the user and contributed e-commerce expertise throughout an intensive discovery process that began with numerous stakeholder workshops. Business, marketing, and technology project requirements were established to help guide the project forward.

Our project management team then took an agile approach working alongside four key stakeholder groups to create a sprint plan. We worked through 20 two-week sprints to complete the UX design, visual design, UI design, and front-end development for the project.

“Working with Elevate on the HanesInk business launch was a study in how a great agency should operate. Elevate is always strategic in their approach, artistic in their execution, and on time with their deliverables. Most importantly — with Elevate, you always know you’re working with a true partner.”

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