Sundance Channel

Developed for the Sundance Channel

BACKGROUND

Sundance Channel, the television destination for independent-minded viewers, was debuting a new show, “House of Boateng” and looking to promote it with a fully integrated creative campaign. Elevate’s objective was to design a campaign that would drive traffic to the Sundance Channel Web site for more information and to generate buzz about the show.

SOLUTION

The rich media ad units functioned as a mini-web site with informational content, a photo gallery, and a video teaser with geographic targeting that dynamically generated and featured the cable provider for the time zone in which the ad was running.

RESULTS

The four-week campaign generated an unusually high, 14 percent interaction rate—double the industry average—with an average interaction time of 17 seconds (versus 10 seconds on similar units).

All Work