AirTran Airways

Developed for Cramer-Krasselt

BACKGROUND

AirTran, a leading airline designed for business travelers, was looking for an interactive annual report. The objective was not only to provide an informational resource tool for investors, but to make it stand apart from other annual reports by fully utilizing the online medium. So although the program was targeted towards the more conservative, financial investor crowd, that was no reason to get stuffy.

SOLUTION

Elevate designed and developed a flash-based e-annual and infused the site with subtle motion, keeping the design friendly and easy to navigate. Now that's first-class brand integration.

All Work