Creative process
Creating interactive campaigns that span a considerable length of time takes a clear and proven development approach. We have extensive experience in developing strategic insights and designing and executing communications plans that make the most relevant consumer connections possible and drive desired results.
- Business Review
-
- Identify strategic issues & learning needs
- Analysis of brands online performance
- Competitive analysis in and out of category
- Immersion
-
- Multi-disciplinary discussions & analysis with client & marketing partners
- Engage tools to mine for brand & consumer insights
- Develop online strategic direction based on insights
- Brand Planning
-
- Learnings organized into the online action plan
- Development of strategy & creative brief
- Construct online communication framework [online mediums]
- Creative Briefing
-
- Provide direction & inspire creative interactive teams
- Creative Development & Execution
- Creative exploration
- Narrow campaign and development executions
- Production/Development
- Evaluation
-
- Validation, learning & feedback
- Ongoing tracking to measure online brand development
- Quantity goals and measurement for next campaign
At the end of each creative campaign, we regroup to evaluate the success of the cycle and help guide future campaigns.