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ELEVATE AND FUOR DIGITAL ANNOUNCE PARTNERSHIP WITH NAVIGON
Wednesday, October 10 2007NAVIGON MAKES A STRONG DEBUT WITH ITS FIRST U.S. INTERACTIVE ADVERTISING CAMPAIGN WITH AGENCY PARTNERS ELEVATE STUDIOS AND FUOR DIGITAL
Chicago-based Agencies Selected as Creative and Media Interactive Agencies of Record, Charged with U.S. Product Rollout Campaign
CHICAGO (October 10, 2007) – This week, NAVIGON, a leading provider of navigation products and solutions, launched its first U.S. interactive advertising campaign, consisting of online banner advertising, rich media advertising and an experiential microsite, www.experiencenavigon.com.
Already the most-recognized brand name in navigation in Germany, NAVIGON’s first interactive campaign supports the company’s product rollout in the U.S. The brand launch campaign, created by NAVIGON’s new creative interactive agency of record (AOR) Elevate Studios, depicts an “ultimate navigation experience” with exclusive features and superior design that set the brand apart from other personal navigation devices. The interactive campaign runs through the end of the year.
NAVIGON recently selected Chicago-based Elevate Studios as its creative interactive AOR. Elevate Studios responsibilities include online strategic and creative development to support the brand and further position NAVIGON as a global leader in the personal navigation devices category.
Additionally, NAVIGON recently selected Chicago-based Fuor Digital as its media interactive AOR. Fuor Digital responsibilities include interactive media planning, buying and analytics. Banner ads will appear on national consumer Web sites including Amazon.com, Wired.com, Zagat.com, Fineliving.com, MensHealth.com and CNNMoney.com.
“Elevate Studios and Fuor Digital share our clarity of mission and purpose when it came to introducing the NAVIGON brand online,” said Ralf Hug, vice president of marketing for NAVIGON. “The best thing that can be said about any agency is that they ‘get it.’ Well, theses two partner agencies get it.”
“Successful campaigns come from great collaboration,” said Lawrence Bak, principal and executive creative director of Elevate Studios. “We’re very excited to be working with our partner agency, Fuor Digital to deliver a dynamic, integrated interactive campaign for NAVIGON.”
“The integration of strategy, creative and media is essential in digital marketing and we have be fortunate to work with clients like NAVIGON and partners like Elevate Studios that share the same vision on the holistic approach” says Fuor Digital’s Co-founder and CEO, Matt Klein.
NAVIGON’s personal navigation devices offer several industry-exclusive features, including built-in Zagat® Survey ratings and reviews, free Lifetime Traffic updates and 3D photo-realistic imagery. Products available in the U.S. include the NAVIGON 7100, NAVIGON 5100 and NAVIGON 2100. NAVIGON products available in the U.S. range in price from $249 to $649 (MSRP) and are available at retailers including Best Buy, Office Max, Office Depot, Staples, Fry’s Electronics and Amazon.com.
About NAVIGON
NAVIGON INC. is one of the world’s leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 300 people and has offices in Asia, Europe and North America. For more information, visit www.navigon.com.
About Elevate Studios
Founded in 2003, Elevate Studios is a private, full-service, interactive marketing agency based in Chicago. Core agency expertise includes Web site design, online advertising, user interface design, application and interactive development, eCommerce front-end integration and media integration. Through its partnership with Fuor Digital, Elevate Studios is able to additionally offer clients digital media research, planning, buying and consultation services. Elevate Studios designs interactive campaigns for the standard-setting brands of Paramount Pictures, Sundance Channel, Discover Card, Redken, AirTran Airways and Comcast. For more information, please visit www.elevatestudios.com.
About Fuor Digital
Fuor Digital is a digital media marketing agency that employs interactive media professionals and invests in best-of-breed back-end technology for interactive marketing capabilities such as email marketing, search engine bid management, affiliate marketing, online display advertising and mobile phone marketing distribution. By specializing only in digital media Fuor Digital has been designed to integrate within the ideation, planning, execution and measurement phases of marketing and agency teams. Fuor Digital is a subsidiary of the largest privately held media marketing company in Chicago: Kelly, Scott & Madison. For more information, please visit www.fuor.net.