Press
ELEVATE LAUNCHES NEW SITE
Monday, September 24 2007CHICAGO-BASED DESIGN AGENCY LAUNCHES NEW WEB SITE TO REFLECT MOVE INTO DIGITAL SPACE
Elevate Studios Increases Interactive Capabilities, Launches www.elevatestudios.com and Strengthens Talent to Prove Bigger Isn’t Necessarily Better.
CHICAGO (September 19, 2007) – Chicago-based interactive marketing agency Elevate Studios today unveiled the results of a recent re-branding execution, moving its center of gravity into digital territory. Undertakings including a shift and increase in agency capabilities, recent hires and a new company Web site, www.elevatestudios.com, support the agency’s philosophy—to build online marketing solutions with “creativity that connects.”
Since its inception in 2003, Elevate Studios has quickly become one of Chicago’s leading agencies for stellar interactive work. By redefining its niche, Elevate Studios is now shifting strategic direction away from being a “production shop” and towards full-service interactive marketing capabilities. To support this, the agency has undergone several changes to narrow its services to interactive marketing and broaden its interactive design offerings. Elevate Studios has added account management and strategy capabilities, shed its identity and print design services and joined forces with digital media marketing agency Fuor Digital to offer digital media research, planning, buying and consultation services. The new Elevate Studios Web site is a reflection of this shift towards a pure interactive marketing focus.
New agency capabilities include Web site design, online advertising, user interface design, application and interactive development, eCommerce front-end integration and media integration. The privately held agency has launched interactive AOR and project marketing campaigns for national, standard-setting brands including Paramount Pictures, Sundance Channel, Discover Card, Redken, AirTran Airways and Comcast.
Amidst the Chicago advertising landscape, Elevate Studios differentiates itself by both size and unique culture. The agency’s work environment centers on what employees refer to as an “ego-free, hard working Midwestern” mindset. The creative team includes several prominent Chicago-area designers, eager to leave the city’s larger agencies in lieu of a more intimate, freethinking work environment. Elevate Studios also employs one very unique “office manager,” a beagle/boxer/lab/American bulldog named Elliot.
As part of its increased capabilities, Elevate Studios announces the appointment of Michael McGuire to director of strategic development. McGuire is charged with cultivating strategic insight and building client relationships at Elevate Studios. With more than 10 years of business development experience, he joins from companies including JWT and Element 79 Partners, having won such accounts as Macy’s, Supercuts, Albert Culver, Sara Lee, Lowe’s Home Improvement and HSBC.
“It’s no surprise that there’s a shift taking place away from traditional advertising and towards interactive marketing, and more and more companies are eager to utilize interactive marketing to deliver their messages,” said Lawrence Bak, principal and executive creative director of Elevate Studios. “We’re confident our repositioning efforts will enable Elevate Studios to deliver dynamic, full-service interactive campaigns for clients interested in having an unprecedented presence in the digital space.”
About Elevate Studios
Founded in 2003, Elevate Studios is a private, full-service, interactive marketing agency based in Chicago. Core agency expertise includes Web site design, online advertising, user interface design, application and interactive development, eCommerce front-end integration and media integration. Elevate Studios designs interactive campaigns for the standard-setting brands of Paramount Pictures, Sundance Channel, Discover Card, Redken, AirTran Airways and Comcast. For more information, please visit www.elevatestudios.com.