Press
AS THE LINES BLUR, DIGITAL AGENCIES ARE TAKING LEAD
Thursday, October 30 2008Today Agency-of-Record Status Can Go to Anyone; Just Ask Tribal or Tequila
Published: October 27, 2008
NEW YORK (AdAge.com) — Digital agencies are not only being invited to pitch brands as agencies of record — increasingly, they’re winning.
Just last month, Tribal DDB was selected to lead global brand advertising for web security firm McAfee. Said the company’s CMO, David Milam, at the time: “McAfee evaluated a number of agencies, and the team at Tribal DDB demonstrated strength in every aspect of their business. Not only did Tribal DDB have a number of great creative directions but, more importantly, they backed them up with strong strategic insights.”